Graphics Variation for Presidential Graduate School

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I provided comprehensive graphic designs for Presidential Graduate School as a freelance graphic designer. My responsibilities spanned both digital and print mediums, creating visually compelling materials to communicate effectively with diverse audiences, including prospective students, current scholars, faculty, alumni, and the wider academic community. The primary goal was to enhance brand recognition, promote events and programs, and ensure visual consistency across all communications.

My Approach

My approach involved translating the school's communication objectives into clear, professional, and engaging visual designs. For social media, the focus was on creating eye-catching, scroll-stopping graphics optimized for quick consumption and interaction. For print, the emphasis was on readability, information hierarchy, and creating tangible materials that reflected the prestige of the institution. In both cases, maintaining brand integrity and tailoring the design to the specific audience and medium were paramount.

Impact

• Enhanced the visual appeal and engagement of the school's social media channels.

• Produced high-quality print materials used effectively at recruitment events and on campus.

• Successfully maintained brand consistency across diverse communication materials.